Blog‎ > ‎Miscellanea‎ > ‎

Sex to Sell Tango? Part 1

posted Mar 20, 2014, 3:07 PM by Sophia de Lautour   [ updated Apr 16, 2014, 10:33 PM ]
tango sex argentine
The eternal question for tango schools and tangueras is - how to attract more men to tango?

Perhaps we should use more photos like this in our marketing? 
I'm sure a few more men clicked on this link than usual!

Or maybe add some Kizomba moves to the repertoire taught? Click on the Kizomba link if you want to see some very sexy dancing!

Another suggestion is to market to (male) engineers because so many of them dance tango so well! What is it about engineers and tango?  Joan Walton discusses this very point in her article the magnetic attraction between Engineering majors at Stanford University and the Social Dance classes

Getting the message across to more engineers that Argentine tango is a very manly and enjoyable pursuit  -now that seems like an excellent strategy! 

Any ideas on how to do this would be greatly appreciated!